SURVIVE

Board Game Marketing Campaign

My final university project. For one semester, we were to pick a board game (made before 1985) and come up with a marketing campaign. We could redesign the box, board, pieces, and we were to make at least 8 forms of advertising and merchandise. 

I picked the strategy game "Survive" and focused my campaign around the sea-creature elements in the game. 

 

If you'd like to see my full presentation, or simply hear about the process as a whole, feel free to ask!

Copyright © 2019 Laura E.S.