My final university project. For an entire semester, we were to pick a board game (made before 1985) and come up with a marketing campaign. We could redesign the box, board, pieces, and we were to make at least 8 forms of advertising and merchandise.
I picked the strategy game "Survive" and focused my campaign around the sea-creature elements in the game. Bold colors, fun illustration styles, wearable merchandise. Getting people to play the game is good, yes, but today most purchases made by Gen Z are made on aesthetics alone- a good image can get even non-gamers to purchase a random sticker or shirt.